Everything You Need To Know About EYB 2022

The Elevate Your Brand Interactive Workshop, more than a seminar, a small business growth experience.
This event is everything it sounds like and more – Uplifting, Community building, Life-Changing
If the name alone doesn’t excite and inspire you (it really should, I dare you, say it out loud one more time, Elevate Your Brand) dare to read further and learn all you will gain by joining in this event.
To find out all the info about this first of it’s kind luxury ocean view workshop (yup- you read that right! This event takes place inside an upscale downtown beachfront resort in Sunny Southern California) read on below! Still undecided if you're ready to make the trip to EYB? Check out our complete breakdown of what the workshop will entail below.

What is the Elevate Your Brand Workshop?

While there are endless reasons you should attend this event, before we go forth and give you a detailed description of all the amazing features and benefits the day will have…. You should know a bit more about where it all started.
The Elevate Your Brand Workshop was designed to help small business owners understand what it takes to build a company that is not only established but recognized as the “go-to” in their field.
This west-coast based business development experience has many strong-points, but the main objective we will be driving home is to not only explain the importance of being seen as the expert in your industry, but teaching attendees how to market yourself and your skill sets to your audience in a way that makes your products and/or services irresistible to potential customers.  
Ever since the pandemic we have noticed an influx of mom & pop shops competing for business by lowering their prices, using overly-hyped “trend” marketing tactics and frankly worrying about vanity metrics that devalue the professionalism that used to accompany the luxury services and products we know should be held to a higher standard. The answer to gaining more clients, or attracting higher paying customers and developing a tight-knit community lies in clear branding and concise marketing strategies. You will learn from several million dollar business founders about where your efforts are most important and what can be left behind with no regrets.

What Can You Expect at EYB 2022?

So, you want to know exactly what you can expect from the Elevate Your Brand Workshop, huh?
Just for a second, let’s stop using words and let the numbers talk and see what we come up with.

• A gorgeous, paradise-like setting in the hills of SoCal overlooking the Pacific Ocean
• One value packed interactive workshop blending marketing and networking into one event
• 3 interactive presentations walking you through step-by-step what is vital to your growth
• 5 multi-six & 7 figure business owners giving all the knowledge they wish they had sooner
• Dozens of small business owners like you to connect with and learn from
• 15 sponsors donating their best selling items to the loaded goodie bag
• 40+ pages of value packed fill-in-the-blank exercises to customize your unique growth plan

I know, I know…. You are astounded at how much value this one day event will bring! Trust me, we are completely aware of the levels that will be skipped and the headaches that will be avoided by those in attendance. We are glad you recognize all that you will gain by joining and cannot wait to watch you blow up your business with all that you will learn.

Speakers / Topics

Expect to take loads of notes and have just about everything you know about running a business revolutionized by our lineup of rockstar speakers. Ashley Gonzalez, the founder of EYB and Beautyliscious Lash Academy will be hosting 4 of the most knowledgeable business mentors she has had the privilege of working with. First up is the dynamic duo, Paul and Tussanee Luebbers Founders of The Annual LashConference in Pasadena Ca, Owners of the internationally recognized Integrity Lash Salon and World Wide speakers and trainers. Paul and Tuss are excited to talk about the dreaded topic of pricing. Might not sound sexy, but the conversation we tend to avoid dealing with happens to be the one we end up being most concerned with at the end of the day. How much should you charge? When is it time to raise your prices? HOW to effectively increase prices without losing all of your clients? These are amongst the many points these two will be covering in detail, in easy to understand and implement processes.

Next, you will get the pleasure of learning from the marketing specialist April Meese, of April Meese Inc. She’s traveled internationally as a speaker and addressed worldwide audiences with a special television appearance on the Dr. Oz Show in 2010, as well as a skincare expert on QVC. With first hand experience building a multi-six figure permanent makeup salon in New York and an extensive background in marketing and sales, April will be breaking down what it takes to attract Premium Paying Clients and how to develop collaborative relationships with “competitors” in your industry in order to gain referral partners that will bring business to your doorstep. With April’s AMP-lify method, you will walk away with the confidence and a clear game plan to reach out to and work with others, so you don’t have to keep chasing the next dollar.

Finally we will have the lovely Michelle Rath, Owner of Sinful Lashes Academy in Encino, Founder of The Hollywood Lash Conference and a world renowned speaker with expertise ranging from a background in permanent makeup, lash extensions, salon ownership and business mentoring for all levels of entrepreneurs. Michelle will spend her time with us laying down the must haves when it comes to building your audience online via website and social media content. A common misconception is that you need to adapt to all the current trending instagram sensations, shake your rump on TikTok and she is here to not tell you but show you that is simply not the case. You can grow your following AND your bank accounts with the simple strategies in regards to what you post online. Major emphasis on the do’s and don’ts when it comes to attracting your ideal clientele, because you might not be for everyone but with a few pinpointed content pillars, you will be able to pick and choose who is your customer and create the business of your dreams.